Spin Doctor
Spin' - Or Media Relations
A recent survey has thrown the Public Relation industry in the limelight this week after it highlighted that PR consultants do not view their own industry as being fundamentally honest. Only 38 per cent of 480 people regarded the profession as being completely honest, and a staggering 73 percent of respondents feel that PR professionals lied in their work.
The survey sparks further debate about the ongoing battle as to whether or not it's classed as effective public relations or simply just a case of ‘spin'.
It does however add to the negative connotations which already surround the industry that would have you believe that PR practitioners are some sort of voodoo witch doctors that charm and manipulate the media for their own gains. This may be true in some cases but the truth is if PR agencies use this approach then all it does is put their reputation at stake and makes them seem untrustworthy.
This would be fine if it just ended there, but the use of ‘spin' and deception carried out by some professionals tarnishes the whole industry and puts the agencies who do think that honesty is the best policy, into a bad light.
Only 12 per cent of people being surveyed said that they had personally lied during their own work, but when asked about whether they think other professionals lied in the course of their work 73 per cent of them said yes. This leads me to question the reliability of this survey. It seems more like an outlet for some PR consultants to bash fellow rivals with the metaphorical ‘spin' stick in order to make themselves look better.
About the Author
Katie Matthews is working in a PR professionals in UK and recommends you to visit http://www.pha-media.com/
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Understanding Spinning and Stationary Bikes
Imagine heading into your fitness center and encountering the following: a line of stationary bikes filled with people who are pedaling like mad. The lights in the room have been dimmed considerably and music pumps through the entire space. The instructor calls out to the class that they are heading “into the hills†and a noticeable change comes over the faces of those participating in the routine. This is due to the fact that their stationary bikes have been programmed to increase the resistance or even incline the rider as if they were going up and down some hills. This sort of exercise known as “spinning†and it is an activity that uses specialized stationary bikes in an unusual way.
Is spinning for you? Usually someone who regularly rides their own traditional ten-speed bicycle at higher rates of speed as a form of exercise is a good candidate for a standard spinning class, but if you have not participated in this form of exercise in the past you should consider building up your capabilities.
While a formal spinning class will use specialized stationary bikes made for the high rates of speed and varied programs, almost anyone can use their own at-home equipment to enjoy this form of exercise. It is important to first understand how spinning works and then determine if your bike is capable of meeting such needs.
All spinning classes use a pedal rate, resistance, and varied rider positions. If you watch a class you will see that riders stand and sit when the teacher calls out the commands, and you will also notice that the riders tend to increase and decrease pedaling speeds according to the teacher’s instructions too. This also means that riders must really focus on their workout if the major benefits are to be enjoyed.
So, if you want to do your own spinning activities at home, you will have to own one of the modern stationary bikes that can be pre-programmed with a range of tensions, inclines, and pedal rates. You should also consider investing in a pre-recorded audio program that guides you through the sort of paces and speeds demanded by such a workout. Many at-home spinners also purchase special toe clips to prevent their feet from slipping off of the pedals when they reach maximum rates of speed as well.
Additionally, just like all exercise regimens not everyone will be capable of maintaining the maximum levels of energy that are required in a spinning class. Before hopping on your stationary bike and pedaling for all it is worth you should consult with a doctor and also take the time to gradually increase your capabilities.
About the Author
Exercise Equipment Review provides an unbiased consumer review of exe
rcise bikes, elliptic
al trainers and treadmills. Author Chris Brown has been researching exercise equipment for his own home gym.
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